Helios

Helios was created to solve a big problem in the solar industry, which is mounting systems for photovoltaic panels that are too complicated, expensive, and wasteful.

After years in the field, Helios’ founder saw an opportunity to build simple, cost-effective, and fully reusable structures that make solar energy more accessible and sustainable.

CHALLENGE
But like every startup, Helios faced the same challenge many tech companies do…

A good product isn’t enough, and it needs a good brand to stand out.

As the solar industry is crowded with companies offering similar-looking solutions, it was hard for Helios to differentiate.

That's why Helios’ team came to us with the approach of creating a brand that feels as forward-thinking as its product, balancing technology and sustainability in a way that instantly connects with its prospects.

SOLUTION
To help Helios stand out, we implemented our Creation program, designed to help companies launch a new brand to unlock opportunities and thrive in the right market.

The new identity embodies solar power and innovation, with a bold yet minimal logo that seamlessly represents both the sun and photovoltaic structures, a fresh and unique look compared to other brands in the solar industry.

The yellow and black color palette mirrors the sun’s energy and technical precision, paired with modern, customized typography, designed with angles and lines that echo the logo’s structure, reinforcing Helios as a forward-thinking player in the industry.

OUTCOME
The new identity brings Helios' mission to life by showcasing its cost-effective, recyclable, and innovative approach to solar panel structures in a way that’s clear and compelling.

It lays the groundwork for long-term growth, helping Helios evolve from a promising startup into a trusted innovator in renewable energy technology.

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