Sphere

Alphatechs launched Sphere as a brand-new SaaS solution designed to help businesses stay one step ahead of cyber threats. With the promise to “know your threats before they know you,” Sphere needed an identity that quickly conveyed trust, simplicity, and proactive protection.

CHALLENGE
As a startup entering a competitive market, Sphere had no established visual identity. Their early communications didn’t clearly show how their solution made a difference, leaving potential clients confused about the brand’s value. 
All these led to the challenge of creating a clean, compelling identity that cut through complexity and conveyed the promise of real ROI for decision-makers.

SOLUTION
‍We used our Creation Program and developed Sphere’s brand identity from the ground up with a focus on simplicity and impact. 
We crafted a logomark that represents a targeted attack, integrating elements inspired by Albanian culture to form a sphere. At its center, a target symbol reflects Sphere's mission to identify global internet threats, complemented with a customized typeface featuring tightly tracked letterforms for optimal visual balance.
To further reinforce this message, we selected a refined palette of black, red, and white to evoke both urgency and trust, ensuring the brand stands out without overwhelming the viewer. 
Additionally, we designed an intuitive landing page along with a user-friendly SaaS interface that transforms complex information into clear, actionable insights, making it effortless for executives to understand Sphere’s values.

OUTCOME
With its newly created identity and streamlined digital experience, Sphere is now well-positioned to attract investors, stakeholders, and new clients. 
The clear and confident branding lays a strong foundation for Sphere to stand out in the competitive cybersecurity market, delivering measurable ROI and positioning itself as a trusted solution for proactive cybersecurity.

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